So, extracting as much cash as possible from the unaware consumer while offering the same product but with diminished quality and a smaller quantity is just business as usual? Wow, that's not a great way to reward customer loyalty. We all have been informed that this is "a typical practice in corporate America" and that the choice was a "smart business decision" by Estee Lauder Companies. We all agree that MAC Makeup is no longer "professional" quality thanks to Estee Lauder's tampering with the original formulas and substituting cheaper ingredients and fillers. MAC had built-in credibility and buzz unheard of in the industry thanks to the Pro MUAs that talked about it and proudly displayed it in their kits. We all agree that this was major factor behind Estee Lauder's decision to buy the company. We all agree that the professional freelance makeup artist community made MAC Makeup into a global icon. This is a multifaceted issue, to say the least. Thanks to the corporate steamroller better known as The Estee Lauder Companies Inc., Professional Freelance Makeup Artists worldwide are having jobs ripped out from underneath them.
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